About us

Search engineers and editors, on the same team.

RankBoostLab was founded in 2019 on a simple observation: companies were paying for SEO reports instead of SEO results. We built the agency we would have wanted to hire.

Our story

Started with one crawl, one promise

Our founders met fixing a penalized e-commerce site at two in the morning. What began as a freelance rescue project grew into a team of strategists, developers, writers and analysts serving clients across SaaS, e-commerce and local services.

The promise never changed: every recommendation ships with a reason, a projection and a way to measure whether it worked. If we cannot connect work to revenue, we say so before you spend a dollar.

  • Independent and bootstrapped since day one
  • Senior-only delivery team, no pyramid staffing
  • Every audit, doc and asset belongs to you
The RankBoostLab team working together in the office

Operating principles

How we work when nobody is watching

Radical transparency

You see the raw data, the failed tests and the honest projections. No dashboards dressed up to hide flat months.

Evidence over opinion

Every strategy call starts with data: rankings, logs, conversions. Opinions are welcome once the evidence is on the table.

Your team gets smarter

We document everything so your in-house marketers learn the why behind each play, not just the what.

Leadership

The people you will actually work with

Portrait of Adrian Wells, co-founder and head of SEO Adrian Wells co-founder · head of seo

Fourteen years in technical SEO, ex-in-house at two unicorn startups. Runs the audit practice.

Portrait of Maya Chen, co-founder and head of content Maya Chen co-founder · head of content

Former tech journalist turned strategist. Built editorial engines for three B2B category leaders.

Portrait of Tom Rivera, paid media director Tom Rivera paid media director

Managed north of $40M in search and social spend. Believes every ad account can be simplified.

Portrait of Sofia Marin, analytics lead Sofia Marin analytics lead

Turns messy tracking into numbers executives trust. GA4, server-side tagging and experimentation.

Work with us

Bring us your hardest ranking problem

Tell us what is stuck. We will send back an honest assessment, even if the answer is that you do not need us yet.